Phoenix Design Week conference 2023
AR Event Branding
Transformed event materials
with 3D art and interactive AR filters.
Three interactive event social experiences
Animated
camera frames
AR enhanced
event poster
Desert dweller
character quiz
Event creative collaboration
Partnering with talented local creatives to
elevate event branding across diverse mediums.
Collaborating with talented teams to take event branding to the next level, ensuring that every touchpoint—from digital to print and everything in between—strengthens the comprehensive user experience.
Recognition + awards
Winning two gold ADDY Awards:
Elements of Advertising + Self-Promotion
AIGA Arizona and BRIDGE submitted this branding project, winning two gold ADDY awards for two categories. The Elements of Advertising award was recognized for its diversity of brand experiences, including the event poster enhanced with AR.
Interactive experiences
Interactive social media camera filters
accessible to everyone, and easy to share.
Designed through Meta’s Spark AR, these event-branded experiences are available for users to use and share built into the Instagram and Facebook app camera. This caused a large increase in user engagement and encouraged guests to capture many great moments throughout the event.
Animated camera frames
Turn your selfies into event-themed art
with animated desert dweller frames.
Choose from four unique Arizona desert creature-themed filters—roadrunner, scorpion, gila monster, and rattlesnake—to turn your selfies into engaging motion designs. Each filter offers a distinct way to immerse yourself in the vibrant spirit of the desert, bringing a creative, thematic touch to your photos.
AR enhanced event poster
Bringing the event poster to life
with 3D augmented reality enhancements.
Scan the event poster using your camera to activate immersive 3D layers. This interactive feature transforms static designs into dynamic visual experiences, engaging viewers and adding a new dimension to event promotion.
Enhancing the 2023 event poster
with 3D augmented reality.
Using the event poster as an image tracker, 3D augmented reality separates the layers of the mosaic design, creating a dynamic art piece that changes with every angle. This technology transforms static visuals into an immersive experience, engaging audiences and elevating event promotion.
Desert dwellers character quiz
Discover which desert dweller you are
with the interactive social quiz.
Event participants engaged with this interactive randomizer quiz to discover which Arizona desert creature best represents them. Whether it's the swift roadrunner or the resilient scorpion, they uncovered their desert counterpart with this quiz.
