Flora Coffee
Branding + Packaging
Creating Austin Texas’ next cafe culture spot
with comprehensive branding for launch.
Brand development
Equipping this craft small business
with a brand suite to grow the brand confidently.
In collaboration with another creative, we developed a modern brand for Flora that embodies mindfulness, ethics, and quality. Our goal was to provide a complete brand suite that would establish a strong foundation for Flora to grow confidently. The design included a distinctive and memorable logo, aimed at fostering community engagement and recognition. By aligning Flora's values with its visual identity, we created a brand that resonates with its target audience and promotes a sense of connection.
Website design
Crafting an authentic brand presence
both online and locally.
We developed a visually compelling online presence and a local delivery storefront for a brand committed to high-quality ingredients, ethical sourcing, and fresh bean roasting. The design emphasizes transparency and craftsmanship, showcasing the story behind each small batch roast and the farms involved. Our approach ensures that every detail reflects the brand’s dedication to quality, connecting consumers with the values and origins of their coffee.
Product packaging
Refillable product transparent amber packaging
highlighting roast origins and ethical sourcing.
We designed minimal, reusable packaging that aligns with the brand’s commitment to sustainability. The modern label design focuses on showcasing the unique background of each roast, connecting consumers with the orgin story behind their coffee.
Showcasing premium quality
with custom illustrated packaging.
I created digital illustrations of coffee plant branches and flowers to develop a distinctive brand pattern for the product packaging. These illustrated labels spotlight each roast’s origin and the commitment to ethical farm trading. The back of each label features a modern grid layout, providing concise product information while emphasizing key details like the specific roast and the farm of origin. This design approach ensures that every package communicates the brand's dedication to quality and transparency.
Cafe merch
Artistic illustrated merchandise
to build community + brand presence.
We developed a range of branded merchandise, including t-shirts, hats, mugs, and sticker packs, to strengthen brand recognition and foster community engagement. This selection of popular items, alongside the coffee, helps amplify the brand’s presence. Additionally, an illustrated children's coloring page was created to make the café experience enjoyable for all ages, further connecting with customers and enhancing their visit.
