Cresta
EDO Marketing
Creating door-opening connections
with multi-channel marketing assets.
EDO Marketing Strategy
Diversifying outreach marketing
to increase meeting conversions.
With innovative AI-powered capabilities, Cresta needed a marketing strategy to amplify new contact center relationships. This campaign delivered a seamless user experience through multiple touchpoints, including a custom landing page, targeted email nurture sequences, LinkedIn conversation ads, and a promotional brief for the sales team. The integrated approach led to a significant increase in new user interactions and successfully scheduled meetings, driving meaningful connections and business growth.
Custom Package Mailer
Illuminating opportunities
with impactful business relationships.
No one likes a cold call connection. To help Cresta market to call centers with their AI solutions, we crafted a Light Up Your Call Center campaign to increase engagement and craft long-term business relationships. After scheduling an initial Cresta meeting, participants received a custom mailer box with a gift of a Philips Hue smart lightbulb with the incentive to stay in contact for a Google Nest Home system.
Unboxing the experience:
insightful custom campaign kits.
The box featured more than just the Philips Hue smart lightbulb incentive; it included tailored 'Light Up Your Contact Center' campaign materials. Custom inserts and a detailed multi-page document provided a cohesive brand experience, leaving a lasting impression on recipients and reinforcing campaign messaging.
Landing Page
Capture new business meetings
with stunning branded web design.
Utilizing campaign branding and brand assets in web design, Cresta captured new business meetings and drove new user engagement. Our approach ensures that each design element aligns with your brand identity, creating a seamless user experience that converts visitors into valuable business connections.
Email Nurture Series
Boosting client engagement
through targeted email campaigns.
By implementing a focused email marketing strategy, Cresta effectively targeted key audiences to increase scheduled meetings and introduce new clients to AI-powered contact center solutions. This approach not only strengthened brand recognition but also enhanced user engagement, resulting in meaningful connections and business growth.
LinkedIn Conversation Ads
Direct meeting conversion outcomes
through the LinkedIn direct messenger.
Personalize the smaller approach to new customer outreach with LinkedIn Conversation Ads. Get noticed in your audience’s inbox with branded imagery and messaging that will make your messages won’t go unnoticed. Cresta saw an increase in Linkedin followers as well as meeting registration.