Dell Technologies
AI Commercial
Showcasing Dell devices launching the AI revolution
with Microsoft Copilot in a new commercial.
Outline + storyboard
Like all great projects,
it starts with a brainstorming session.
For this project, the client provided their goals of promoting specific product suites and emphasizing key messaging points. When ideas were agreed upon and the script was produced, the video storyboard was created and revised with the client to best align expectations and outcomes. In this process, the client selected from a choice of voice over talent and music audio options.
Commercial production
Produced in Adobe Premiere Pro + After Effects
We’re talking a lot of dynamic link layers and comps. This video executed some of my favorite video techniques. Using product .pngs, I was able to impose animated use cases of AI capabilities and even transitioning through footage using device screens. The client and my team were very excited to see the final result.
Promotional marketing
And finally, marketing it.
To promote this AI Commercial we created campaign awareness ads and various marketing assets. From targeted emails to social network motion graphic ads, the video was promoted to audiences increasing engagement and grabbing user attention.
